Posts tagged "Global Cities Makers"

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  • The Global Cities Makers Book 2020 is out NOW!

    The Global Cities Makers Book 2020 is out NOW! Augmented Cities, Sports Hubs, Cities of Craft, Cities of Law, The Greenest City: these are key examples of brand identities that are competed over by global cities and that have been discussed by our speakers during the Global Cities Makers Forum on March 5, 2020. Learn more about the roundtables and keynote speeches of the Forum throughout the pictures, articles and quotes of the #GlobalCitiesMakers 2020 Book! #GlobalCitiesMakers Book 2020 Find out all highlights of the Global Cities Makers Forum 2020 … Continue reading The Global Cities Makers Book 2020 is out NOW!→

  • Branding French Cities – Marie-Cécile Tardieu (Business France)

    Branding French Cities – Marie-Cécile Tardieu (Business France) Closing addressMarie-Cécile Tardieu Associate Managing Director Invest, Business France France appears to be more and more attractive on a global level and is ranked first on industrial attractiveness. Kantar barometer shows that 87% of foreign company leaders find France highly attractive (+13 points compared with 2007). French cities, especially Greater Paris benefit from this national trend. The brand Choose France enjoys a wide visibility today. It helps promoting French attractiveness and can be adapted by and for multiple territories. France has also launched sector brands such as the French Tech, French Fab, or French Healthcare, that have proven useful abroad. “For a territory to build and spread its image, it must ensure social acce … Continue reading Branding French Cities – Marie-Cécile Tardieu (Business France)→

  • Branding Cities – Rémi Babinet (BETC)

    Branding Cities – Rémi Babinet (BETC) Rémi BabinetChairman and founder of BETC The Brand and The Territory. This topic may seem surprising: the brand being a very commercial sphere ; the territory, a citizen sphere. However, one cannot imagine a brand without a rooting ground. A brand cannot exist if it does not build a territory of its own, even though this territory is fictitious, it still is framed by signs and rituals. A brand needs a territory. Both concepts are profoundly linked. French are seen as the number one champions of “the local”, in times when everyone praises “the global”. If we take a closer look, that is plainly false. Beneath the power of globalisation, a very strong local trend lingers, with its differences, its origins, which must be told and staged. That is called “the brand”. And when a peculiar feature i … Continue reading Branding Cities – Rémi Babinet (BETC)→

  • Branding Cities the exhibition

    Branding Cities the exhibition Engage further in the discussion about brands in cities: embark on a journey through 20 works of art and 5 French and international illustrators, gathered for a unique exhibition. Romain Trystram, Docteur Paper, Antoine Corbineau, IC4DESIGN and eBoy invite you to explore cities, their brands and the striking symbols of the world’s leading metropolises. The exhibition catalogue gathers the works exhibited in the Salons of Paris Ile-de-France regional Chamber of Commerce & Industry on March 5 during the Global Cities Makers Forum, supplemented by viewpoints about branding cities from Rémi Babinet (BETC), Manifesto, Joachim Azan (Novaxia) and Philippe Chiambaretta (PCA-STREAM). The original scenography was designed by temaprod, which called on  Bellastock to provide re-use materials from SNCF railway construction sites. Woode … Continue reading Branding Cities the exhibition→

  • The Greenest City: from environmental progress to green branding

    The Greenest City: from environmental progress to green branding The Greenest City In 2015 Paris hosted the COP 21 global summit that gave birth a few months later to the Paris Climate Agreement signed by the European Union and 174 other countries. Host city of a global environmental meeting, at the centre of media spotlight, driving hope for young generations all around the world, Greater Paris marked through this summit its pioneer and leading role in global environmental progress. But looking beyond political leadership, what example did the French capital manage to set on the global environmental scene? How can cities reconcile urban logics and carbon-free targets? To what extent do local companies take part in making Greater Paris a global reference for environmental progress? Where to mark the border between green branding and green washing … Continue reading The Greenest City: from environmental progress to green branding→

  • Cities of Law, places of tradition or innovation?

    Cities of Law, places of tradition or innovation? Cities Of Law As contemporary economies get more and more dependent on law, strong added-value legal services (upon which rely financial activities) cluster in legal market places. In legal hubs within the United Kingdom or the United States, judicial activities are considered per se as an income-generating (business) activity. The UK legal market is estimated to generate up to 30 billion euros (2,5% of the GNP) whereas the French legal market (aggregating the general revenue generated by all legal professions in France) amounts to 1% of the French GNP. A large part of the French judicial activity is clustered in Greater Paris which represents a major legal marketplace with international reach and influence, competing with London, Brussels or even New York. To better grasp the issues at stake, the … Continue reading Cities of Law, places of tradition or innovation?→

  • Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges?

    Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges? Cities of Craft Lab engineers, designers, cabinetmakers, “we are fascinated by fine crafts, but there is an economic reality behind these jobs on which we must insist and that happens to be a difficult reality”. As underlined by Raphaëlle Le Baud, founder of the agency Métiers Rares, art craft is a growing driving force for economic development and cities’ attractiveness. However, it lies at the crossroads of the main challenges global cities still have to face. How can a skilled labour force meet a clear demand? How to attract global talents? In which way does art craft represent new opportunities for Greater Paris? Around the Craft Cities round-table at the Global Cities Makers Forum, four experts – Raphaëlle Le Baud, Philippe Chomaz, ex … Continue reading Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges?→