The Global Cities Makers Book 2020 is out NOW! Augmented Cities, Sports Hubs, Cities of Craft, Cities of Law, The Greenest City: these are key examples of brand identities that are competed over by global cities and that have been discussed by our speakers during the Global Cities Makers Forum on March 5, 2020. Learn … Continue reading The Global Cities Makers Book 2020 is out NOW!
Branding French Cities – Marie-Cécile Tardieu (Business France) Closing addressMarie-Cécile Tardieu Associate Managing Director Invest, Business France France appears to be more and more attractive on a global level and is ranked first on industrial attractiveness. Kantar barometer shows that 87% of foreign company leaders find France highly attractive (+13 points compared with 2007). French … Continue reading Branding French Cities – Marie-Cécile Tardieu (Business France)
Branding Cities – Rémi Babinet (BETC) Rémi BabinetChairman and founder of BETC The Brand and The Territory. This topic may seem surprising: the brand being a very commercial sphere ; the territory, a citizen sphere. However, one cannot imagine a brand without a rooting ground. A brand cannot exist if it does not build a … Continue reading Branding Cities – Rémi Babinet (BETC)
Branding Cities the exhibition Engage further in the discussion about brands in cities: embark on a journey through 20 works of art and 5 French and international illustrators, gathered for a unique exhibition. Romain Trystram, Docteur Paper, Antoine Corbineau, IC4DESIGN and eBoy invite you to explore cities, their brands and the striking symbols of the … Continue reading Branding Cities the exhibition
The Greenest City: from environmental progress to green branding The Greenest City In 2015 Paris hosted the COP 21 global summit that gave birth a few months later to the Paris Climate Agreement signed by the European Union and 174 other countries. Host city of a global environmental meeting, at the centre of media spotlight, … Continue reading The Greenest City: from environmental progress to green branding
Cities of Law, places of tradition or innovation? Cities Of Law As contemporary economies get more and more dependent on law, strong added-value legal services (upon which rely financial activities) cluster in legal market places. In legal hubs within the United Kingdom or the United States, judicial activities are considered per se as an income-generating … Continue reading Cities of Law, places of tradition or innovation?
Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges? Cities of Craft Lab engineers, designers, cabinetmakers, “we are fascinated by fine crafts, but there is an economic reality behind these jobs on which we must insist and that happens to be a difficult reality”. As underlined by Raphaëlle Le Baud, founder of … Continue reading Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges?
Sports hubs: playing fields for professional athletes or for Sunday joggers? Sports practice is well-known for its positive impacts on self-confidence, its benefits on our health, and its unifying and inclusive values. These values are powerful assets that are sought by global cities. Why and how should cities try and attract global sports clubs? What … Continue reading Sports hubs: playing fields for professional athletes or for Sunday joggers?
Augmented cities, showcases or places to live in? For a city to become attractive, it must embed and convey a recognizable brand, build a unique identity, trigger the public’s esteem and endorsement, and call upon innovative and unifying forces. The efforts of global cities to expand their international promotion seem prima facie to only target … Continue reading Augmented cities, showcases or places to live in?
Highlights of the Global Cities Makers Forum 2020 Greater Paris Investment Agency celebrated on March 5, 2020, the 2nd edition of the Global Cities Makers Forum. Players from French, European and global cities took part to this unique event, dedicated this year to Branding Cities and the brands of/within cities. Throughout keynote sessions and five … Continue reading Highlights of the Global Cities Makers Forum 2020