International roadshows

Branding French Cities – Marie-Cécile Tardieu (Business France)

Branding French Cities – Marie-Cécile Tardieu (Business France) Closing addressMarie-Cécile Tardieu Associate Managing Director Invest, Business France France appears to be more and more attractive on a global level and is ranked first on industrial attractiveness. Kantar barometer shows that 87% of foreign company leaders find France highly attractive (+13 points compared with 2007). French … Continue reading Branding French Cities – Marie-Cécile Tardieu (Business France)

Branding Cities the exhibition

Branding Cities the exhibition Engage further in the discussion about brands in cities: embark on a journey through 20 works of art and 5 French and international illustrators, gathered for a unique exhibition. Romain Trystram, Docteur Paper, Antoine Corbineau, IC4DESIGN and eBoy invite you to explore cities, their brands and the striking symbols of the … Continue reading Branding Cities the exhibition

Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges?

Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges? Cities of Craft Lab engineers, designers, cabinetmakers, “we are fascinated by fine crafts, but there is an economic reality behind these jobs on which we must insist and that happens to be a difficult reality”. As underlined by Raphaëlle Le Baud, founder of … Continue reading Fine crafts, drivers of attractiveness or mirrors of global cities’ persistent challenges?

Sports hubs: playing fields for professional athletes or for Sunday joggers?

Sports hubs: playing fields for professional athletes or for Sunday joggers? Sports practice is well-known for its positive impacts on self-confidence, its benefits on our health, and its unifying and inclusive values. These values are powerful assets that are sought by global cities. Why and how should cities try and attract global sports clubs? What … Continue reading Sports hubs: playing fields for professional athletes or for Sunday joggers?